Munich – Announcing major elements of their platform augmen.tv, eyecandylab will take part at the AWE Europe, part of the largest AR+VR event series in the world hosted at the MOC Exhibition Center in Munich, 18-19 October 2018.

eyecandylab redefines the way of interaction with video content by bringing augmented reality to any moving image. Their platform augmen.tv provides the tools for combining first and second screen into one seamless, interactive and highly entertaining experience. It enables content creators to add additional information and interactive features to the video content. This drives user engagement, resulting in new monetization opportunities and revenue streams.

To enable content creators to utilize the AR technology, the startup announces the release of the augmen.tv SDK package. It allows their customers to incorporate the software-based solution seamlessly into their apps to leverage their existing install-base while bringing it to the biggest possible audience. The roll-out starts with the Unity SDK Plugin beginning in 2019, followed by iOS and Android native SDKs later this year. First customers like VIACOM are using the SDK in the Nickelodeon Screens Up! app, continuously developing AR content around shows like Kids Choice Sports Awards or Henry Danger.

eyecandylab also announces their new key module of the augmen.tv platform: in the future, the patent pending TELEMARK^TM technology can identify live TV broadcast streams, ensuring the content identification not only for pre-recorded, but also real-time content. The technology will be available from Q2 2019.

At the AWE Europe 2018, eyecandylab will be one of the 80 exhibitors showcasing augmen.tv on its own exhibition stand with highly immersive demos in home ambience, providing the augmen.tv experience to 1,500 attendees incl. developers, creators, C-level executives, entrepreneurs, press & investors.

eyecandylab was founded in 2017 in Munich and incorporated in 2018 in the US. The startup has significant traction and is currently working with TV stations worldwide with its leadership in AR on video thanks to its outstanding technology. eyecandylab already scored big customer success with its US debut at Viacoms Nickelodeon during ‘Kids Choice Sports Awards’ as well as other clients like NBCUniversal, Cartoon Network and SoftBank. The US incorporation recently graduated from the Comcast NBCUniversal Lift Labs Accelerator powered by Techstars, and won the Softbank Innovation Program as one of the most promising start-ups. The success story of eyecandylab started with the world premiere of combining first and second screen at the German TV show Galileo broadcasted at ProSieben, which has been a major success.