Paris – adidas announced the launch of its new sports accelerator program “Platform A” with eyecandylab amongst the 13 selected startups, having being selected to work with adidas on new business initiatives for the sports industry. The accelerator aims to use the innovative power of the global start-up scene to jointly identify the potential for new strategically important projects. eyecandylab develops a pilot, bringing Augmented Reality around video into the ecosystem of adidas, looking deeper into opportunities for Branding and Retail for one of the biggest sports brands in the world.

The program, which is also operated by Plug and Play Innovation Platform, takes places at Station F, the world’s largest start-up campus located in the heart of Paris.

Click here for adidas’ official press release