Munich – eyecandylab receives the VisionAward_18, a start up prize for young and established companies and entrepreneurs who set new trends with a new business idea. The award is given away to three awardees each year since 2006, tracking innovative products, exciting ideas and future-oriented business models. The VisionAward winners of the last few years include well-known companies such as Brands for Friends, Last. fm, and myTaxi. This year’s topic is entitled “Change the Game!” and the award master c/c/c will honour eyecandylab for its augmented reality solution augmen.tv.

augmen.tv is the AR lens on every video. It revolutionizes video content by combining first and second screen into one seamless, interactive and highly entertaining experience. augmen.tv is renewing the way of watching videos by bridging the world of linear content with Augmented Reality (AR) to provide additional information and interaction features for direct response to advertisement and broadcasting content. The technology brings together linear videos and the second screen on smart devices, simply by holding the smartphone or tablet in front of the screen – for a whole new world with AR content. augment.tv enables storytelling and advertising on a new level, and – on top of it – every AR element can be made interactive to increase the viewers‘ engagement. The augmen.tv platform provides AR solutions, using moving images for marker purposes with its unique, patent pending TELEMARK technology. The app detects the screen as well as the viewing angle and identifies video content being watched while performing an exact time synchronization. Based upon these information, 2D and 3D contents are augmented around the screen in real time and users can interact with various AR effects.

More about the VisionAward_18: http://visionaward.de/