The mention of the Last Ascent AR starts at the 3:28 mark
RedBull’s innovative AR experience receives an Emmy® nomination and was featured at the annual Google I/O developers conference.
The visionary approach to the future of storytelling was once again in the spotlight when Red Bull’s “Last Ascent AR” was featured on May 18th at the 2021 Google I/O developers conference. As the only project highlighted during the Google TV part of the keynote, Ben Serridge (Director of Product Management TV Platforms) described the user journey viewers could dive into when joining the immersive expedition to Mount Kilimanjaro. He depicted how the living rooms turns into an interactive gallery, allowing the participants to access additional content such as image galleries, 3D models, and behind the scenes footage.