Los Angeles, CA – SoftBank will partner with eyecandylab to develop an Augmented Reality (AR) and TV Media application for the Japanese market.

eyecandylab successfully joined the SoftBank Innovation Program, in which SoftBank introduces the most promising global startups to their Japanese corporate customers and consumers to create new technology applications. The goal of SoftBank and eyecandylab’s partnership is to bring additional value by teaming up, conduct test marketing and create future commercialization of eyecandylab’s AR on Video technology, augment.tv, for Japan, the home market of SoftBank.

SoftBank is the parent company of the nearly $100 billion-dollar Vision Fund and provides mobile communication, fixed-line communication and Internet connection services to corporate customers and consumers in Japan. Leveraging the innovative technologies of other SoftBank Group companies, SoftBank Corp. is also expanding into AI, IoT, smart robotics, FinTech, cloud security and other sectors, as part of the SoftBank Innovation Program.

Read more: SoftBank press release