eyecandylab pioneers AR on video with the world's first implementation for on-demand streaming with Google and Red Bull TV.

By scanning the TV screen with the app, the magic of computer vision detects the scene and delivers the AR content relevant for that particular moment in the story. The technology, developed by video AR pioneer eyecandylab, expands the linear video story on the TV screen with an interactive and immersive experience through the viewers smartphone, tablet and even AR glasses.

To join the expedition and experience Mount Kilimanjaro like never before, download the Red Bull TV app on both your mobile device (either Android and iOS) as well as on your Chromecast with Google TV or other Android TV OS device. For a list of Smart TV’s that are powered by the Android operating system, click on the following link and scroll down to learn more: https://www.android.com/tv/. When accessing the mobile application, click on the AR logo in the top left corner of the home screen.

And this is just the start. While this marks the world’s first implementation of a synced augmented reality experience for on-demand video streaming, there is plenty more to explore to make smart living rooms and personal spaces an integral part of a story.

The significant advancements in mobile technology, especially in computer vision software, real time 3D graphics rendering by Unity, and increasingly available 5G connectivity are the driving factors to launch this new capability to the millions of Red Bull TV viewers on the Chromecast with Google TV and other Android TV OS devices today.

With mobile devices getting more AR superpowers all the time and with AR glasses on the horizon, be sure to watch this space for more immersive content coming soon.

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