World's first AR enhanced Music Video in partnership with Capitol Records and Verizon 5G.
World's first AR enhanced Music Video in partnership with Capitol Records and Verizon 5G.
The music industry has for years been at the tip of the spear when it comes to digital innovation, and that does not look like that is going to change any time soon, at least as far as Verizon and Universal Music Group / Capitol Records are concerned.
And this fall, eyecandylab, together with Evercoast, helped those industry powerhouses bring some of that future innovation into the present. Leveraging the power of Evercoast’s #volumetric video capture and streaming platforms, engineers at eyecandylab delivered an unparalleled augmented reality experience for singer-songwriter Asiahn’s “Fall Back” music video.
“It is absolutely stunning to see how concerts and music videos are turning more and more digital and are accessible even from the comfort of your home. With the emergence of the Metaverse, we are seeing increasing demand for virtual experience that might even offer more to the user than a physical event could do.”
Robin Sho Moser, CEO
The experience relied on Verizon’s 5G network and #wavelength from Amazon Web Services (AWS) which essentially reduces the extra network hops to the internet and avoids a transit penalty of 100 milliseconds or more, ultimately leading to an ultra-low latency experience for users in Verizon Wavelength zones – near perfect conditions for fully immersive AR experiences that require accelerated responses.
For the Asiahn music video experience, the lightning-fast communication also allows users to switch seamlessly between two different AR experiences without affecting audio or video playback. One AR stream features the volumetric capture of Asiahn, and the other showcases lyrics and visual effects that morph and change as “Fallback” moves through its verses.
And now that 5G has rendered server response time trivial, it only stands to reason that the next logical barrier to break for eyecandylab is multi-user interactivity — where friends and family in the same room or across the world can seamlessly interact with their television and each other in a group-oriented immersive AR experience.
You can check it Asiahn’s “Fallback” experience on iOS and Android here: https://lnkd.in/dTsvxhYh